Google Analytics : Create Segments

Segments are one kind of analysis data from Google analytics which will be used for finding particular group of audience behavior. For example, one segments might be users who is coming to that site through paid search, another segment might be users who is coming from organic search. So we can compare and get proper analysis from this.

Segments are two types. One is segment users and segment sessions.

Segment Users Sample: users who have already purchased Vs users who add products into shopping cart, but not purchased.

Segment Sessions Sample: Sessions which is gotten while purchasing Vs Sessions which is gotten while failure to purchase.

We are going to see how to create segments in google analytics.

1. Sign in Google analytics account. If you have already google account, you can use the same account here.

Google Page With Analytics's Account

2. Click on the Reporting tab in the top of the right corner page

 

Reporting Tab

3. Click the Add Segment near by All sessions

Add Segment 

4. Select which segment you want from this segment lists. We are going to create system segments.

Segment Lists

5. After selecting the Segments you want it. Then apply these changes

Applying Segments

6. Now you can see system segments results. For example, if we want to create Refferal Traffic and Organic Traffic. The result would be like this

Segments

You can see here howmany traffic you got from organic and Referral.  Segments are mainly used for Ecommerce site than CMS site. We can get exact audience pulse from this.