Googel Analtyics : Import Data from Google Webmaster Tool?

If you want to know that which keywords are used by people in search results except your targeted keywords, you can get those information from Google Analytics easily. Generally Google Webmaster tool displays search queries. So you can easily fetch from Google Webmaster to Google Analytics.

First you need to verify your site in Google Webmaster Tool. For fetching Google Webmaster Tool, you need to log in same User name in Both Webmaster and Analytics. You can know more detail while connecting to google webmaster, we can identify landing pages on your site with click through rate (CTR) and also we can also identify search queries(keywords) which your site has good average positions, but poor click through rates. These are queries for which your pages get attention and improved content could lead to more visitors.

1. Click the Admin tab in the Google analytics
2. Click the property settings under Property

Property Settings

In the end of the page, click that Edit option

Edit Option

You will redirect to page which have list of the URLs. Pls click your URL

Search Console

Click save button and after clicking save button, it will show this popup message

Add Association

Click Ok Button on that pop up message. Now you can see the Quires, landing pages, impressions, CTR in Google Analytics.

You can see those results under Acquisition, search engine optimization tab in google analytics. In this section, you can see the Queries, Impressions, Clicks, Average Position and CTR.

Impressions : Impression means it will show that how many times Pages of your site will appear in search results which viewed by users . But it will not display paid search pages

(e.g) Adwords

Clicks : it will show that how many clicks get your site through google search. But it will not show adwords clicks

Average Position : it will show average positions of your site in Google search result. For example if your site’s URL appears at 3^rd position for one query and 7^th position for another query, average position of your site is 5 ( 3+7/2)

CTR: Click through rate : it will show average click through rate to your site. Click through rate = clicks/impressions *100

Landing Pages: it shows that which pages of your site is appearing in search result

Geographical Summary: it shows most visited countries pages