Google Analytics : Ecommerce Tracking in Google Analytics?

The Ecommerce reports is used to identify the purchase activity on your ecommerce site or application. In this report you can see transaction information, time to purchase, conversation rate etc

Main uses of Ecommerce Tracking

Products : we can know that which products and how much quantity clients buy mostly. We will come to know that which products are best suited for customer and which marketing method is supported

Transactions : we can know revenue, tax, shipping and quantity information from this transaction report. For Example, if products transaction is less than we think, we can give offers, free shipping for that products.

Time to Purchase :  we can know that how many days and sessions will customers take to purchase form report. If your sales are not stable, you can get information from this report for improving customer visits or purchase.

Ecommerce setting in Google Analytics:

For finding these reports, you need to enable e-commerce setting in google analytics.

• Sign in google analytics using google account
• click the Admin tab in top of the page
• click the view tab in the right side

Ecommerce Settings

Now you can see Ecommerce Settings under view tab. Click that ecommerce setting

Enable Ecommerce

Turn on ecommerce settings in ecommerce set up page. If you want particular product track report, you can click enable related products option.

Enable Ecommerce for Products

And submit these settings, you can see these results in Reporting section   

Ecommerce View