Google Analytics : Create Filters?

Filters in Google analytics is used for include and exclude traffic from particular IP address, traffic from subdomains, multiple same pages into single pages. For example if you don’t want to include traffic from your own system, you can exclude your traffic using IP address from default view for knowing real traffics. So Google analytics filters only exclude traffic from that IP address. Like this you can add include, exclude or include traffic from specific domain (e.m. domain.com), track activity on only sub directories (contact/ help/ faq), track on only particular host name (e.m) helps.domain.com

There are two types of Filters:

• Predefined Filters
• Custom Filters

Predefined Filters :  We can do these things in predefined fileters. You can do see these things predefined filters

After sign in google analytics account, select which site do you want to filter traffic?

And go to the admin tap , now you can see three columns

Under view column, click the filters

Filters

 

Add to Filters

• We can exclude our own view from our traffic report using IP address

Select Sources of Destination

• We can include or exclude traffic from specific domain. when specifying domain name, you should not include host server label along with domain name. (example.com, not http://www.example.com). If your address is in complicated form, you can use regular expressions

• We can include or exclude traffic to particular sub directories
• We can include or exclude  traffic for sub domain pages. For example sales.domain.com or support.domain.com

Custom Filters:

Exclude : you can click here for exclude whatever you want. For example Host Name, Browsers, countries, devices etc. if you want to exclude US countries visits, you can exclude traffic from report

Include : you can include traffics which you select from the list. It will display matching Hits other non-matching hits will be ignored

Lowercase/Uppercase : we can convert the content of the field into all uppercase or lowercase.

Search & Replace : We can search pattern within field and replace the found pattern with alternate form.

Advanced: We can build field form from one to another fields.

Filters will change your incoming view permanently according to the type of filters.

Therefore we should always maintain unfiltered view.

After creating Filters, it will take 24 hours to update in report view