Google Analytics : See Benchmarking in Google Analytics
Benchmarking is used to compare the data with other same industries who share their data. This benchmarking will help to set our industries goal, to know about latest trends and we can know where are we and how we are performing across same industries. Where we can see all those results and how to set benchmarking in google analytics. I will see step by step to set up benchmarking .
First as usual, you need to login Google Analytics using your Google Account
Select Admin tab
You can see Account Settings Under Account tab
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| Account Settings |
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| Benchmarking |
Click that option and save the changes and now you enable Benchmarking option
Now you can see these changes in your report
Click the reporting tab
Click Audience tab in the left side. Now you can see the Benchmarking option under Audience tab
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| Benchmarking Channels |
Under Benchmarking option we have three option that Channels, Location, Devices
Channels : in this section, you can compare your channel data to the benchmarks for each channels. For example Referrals, Paid search, Social Media, Email, Organic search
Location : in this section, you can compare your country data to benchmarks for each countries from which we get traffic for our site
Devices : you can compare device traffic to benchmark like desktop, tablet and traffic
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