Google Analytics : See Benchmarking in Google Analytics

Benchmarking is used to compare the data with other same industries who share their data. This benchmarking will help  to set our industries goal, to know about latest trends and we can know where are we and how we are performing across same industries.  Where we can see all those results and how to set benchmarking in google analytics. I will see step by step  to set up benchmarking .
First as usual, you need to login Google Analytics using your Google Account
Select  Admin  tab
You can see Account Settings Under Account tab

Account Settings

Click Account Settings and now you can see Benchmarking Tick option

Benchmarking

Click that option and save the changes and now you enable Benchmarking option
Now you can see these changes in your report
Click the reporting tab
Click Audience tab in the left side. Now you can see the Benchmarking option under Audience tab

Benchmarking Channels

Under Benchmarking option we have three option  that Channels, Location, Devices
Channels :  in this section, you can compare your channel data to the benchmarks for each channels. For example Referrals, Paid search, Social Media, Email, Organic search

Location : in this section, you can compare your country data to benchmarks for each countries  from which we get traffic for our site

Devices : you can compare device traffic to benchmark like desktop, tablet and traffic

Googel Analtyics : Import Data from Google Webmaster Tool?

If you want to know that which keywords are used by people in search results except your targeted keywords, you can get those information from Google Analytics easily. Generally Google Webmaster tool displays search queries. So you can easily fetch from Google Webmaster to Google Analytics.

First you need to verify your site in Google Webmaster Tool. For fetching Google Webmaster Tool, you need to log in same User name in Both Webmaster and Analytics. You can know more detail while connecting to google webmaster, we can identify landing pages on your site with click through rate (CTR) and also we can also identify search queries(keywords) which your site has good average positions, but poor click through rates. These are queries for which your pages get attention and improved content could lead to more visitors.

1. Click the Admin tab in the Google analytics
2. Click the property settings under Property

Property Settings

In the end of the page, click that Edit option

Edit Option

You will redirect to page which have list of the URLs. Pls click your URL

Search Console

Click save button and after clicking save button, it will show this popup message

Add Association

Click Ok Button on that pop up message. Now you can see the Quires, landing pages, impressions, CTR in Google Analytics.

You can see those results under Acquisition, search engine optimization tab in google analytics. In this section, you can see the Queries, Impressions, Clicks, Average Position and CTR.

Impressions : Impression means it will show that how many times Pages of your site will appear in search results which viewed by users . But it will not display paid search pages

(e.g) Adwords

Clicks : it will show that how many clicks get your site through google search. But it will not show adwords clicks

Average Position : it will show average positions of your site in Google search result. For example if your site’s URL appears at 3^rd position for one query and 7^th position for another query, average position of your site is 5 ( 3+7/2)

CTR: Click through rate : it will show average click through rate to your site. Click through rate = clicks/impressions *100

Landing Pages: it shows that which pages of your site is appearing in search result

Geographical Summary: it shows most visited countries pages

Google Analytics : Ecommerce Tracking in Google Analytics?

The Ecommerce reports is used to identify the purchase activity on your ecommerce site or application. In this report you can see transaction information, time to purchase, conversation rate etc

Main uses of Ecommerce Tracking

Products : we can know that which products and how much quantity clients buy mostly. We will come to know that which products are best suited for customer and which marketing method is supported

Transactions : we can know revenue, tax, shipping and quantity information from this transaction report. For Example, if products transaction is less than we think, we can give offers, free shipping for that products.

Time to Purchase :  we can know that how many days and sessions will customers take to purchase form report. If your sales are not stable, you can get information from this report for improving customer visits or purchase.

Ecommerce setting in Google Analytics:

For finding these reports, you need to enable e-commerce setting in google analytics.

• Sign in google analytics using google account
• click the Admin tab in top of the page
• click the view tab in the right side

Ecommerce Settings

Now you can see Ecommerce Settings under view tab. Click that ecommerce setting

Enable Ecommerce

Turn on ecommerce settings in ecommerce set up page. If you want particular product track report, you can click enable related products option.

Enable Ecommerce for Products

And submit these settings, you can see these results in Reporting section   

Ecommerce View

Google Analytics : Create Filters?

Filters in Google analytics is used for include and exclude traffic from particular IP address, traffic from subdomains, multiple same pages into single pages. For example if you don’t want to include traffic from your own system, you can exclude your traffic using IP address from default view for knowing real traffics. So Google analytics filters only exclude traffic from that IP address. Like this you can add include, exclude or include traffic from specific domain (e.m. domain.com), track activity on only sub directories (contact/ help/ faq), track on only particular host name (e.m) helps.domain.com

There are two types of Filters:

• Predefined Filters
• Custom Filters

Predefined Filters :  We can do these things in predefined fileters. You can do see these things predefined filters

After sign in google analytics account, select which site do you want to filter traffic?

And go to the admin tap , now you can see three columns

Under view column, click the filters

Filters

 

Add to Filters

• We can exclude our own view from our traffic report using IP address

Select Sources of Destination

• We can include or exclude traffic from specific domain. when specifying domain name, you should not include host server label along with domain name. (example.com, not http://www.example.com). If your address is in complicated form, you can use regular expressions

• We can include or exclude traffic to particular sub directories
• We can include or exclude  traffic for sub domain pages. For example sales.domain.com or support.domain.com

Custom Filters:

Exclude : you can click here for exclude whatever you want. For example Host Name, Browsers, countries, devices etc. if you want to exclude US countries visits, you can exclude traffic from report

Include : you can include traffics which you select from the list. It will display matching Hits other non-matching hits will be ignored

Lowercase/Uppercase : we can convert the content of the field into all uppercase or lowercase.

Search & Replace : We can search pattern within field and replace the found pattern with alternate form.

Advanced: We can build field form from one to another fields.

Filters will change your incoming view permanently according to the type of filters.

Therefore we should always maintain unfiltered view.

After creating Filters, it will take 24 hours to update in report view

Google Analytics : Create Google Tracking Code

To implement Google analytics code, we need to create or already have google account. If we have google account ready, we can login directly in http://www.google.com/analytics/ using your user name and password.

Google Account

 Click Access Google analytics in the top corner of the right side. It will redirect to the Google Analytics page.You can click  Admin Menu in top of the page for creating Tracking code.

Google Analytics Admin

After clicking Admin Menu, you can see three columns name is Account, Property, View . click the property coloum and in the drop down option, click the create new account option

Create New Account

Now you can see now new account for entering your website details. We are going to create tracking code for Website. So click the website tab

Google Analytics Information

Account Name is Name of Main Category in which we can create more tracking code . Website Name is name of your website.  While giving website URL, you need to select your site is associated with http protocol or https protocol. Under Industry category select which category is your site. Under Time zone, select which country is based on your site.

Time zone which gives tracking results according to countty’s time zone which you selected in this section.

After filling all these information, click tracking ID button

Google Agreement

Agree the Google Analytics Terms of Service Agreement

Google Tracking Code

Now you got Tracking ID and Code for Tracking Website performance.  You can implement this by few option

1. Using PHP implementation
2. Using Dynamic implementation
3. Using Google Tag Manager

For PHP implementation, you need to create PHP file with analytics name and include these code with that. Include this PHP file with each PHP template.

For Dynamic Implementation, use common template to pasting this code. If you know HTML, you can paste this code before  closing </head> tag

We can use Google Tag Manager implementation, if we have multiple tracking analytics for example Google Adsense, Remarketing

Google Analytics : Create Segments

Segments are one kind of analysis data from Google analytics which will be used for finding particular group of audience behavior. For example, one segments might be users who is coming to that site through paid search, another segment might be users who is coming from organic search. So we can compare and get proper analysis from this.

Segments are two types. One is segment users and segment sessions.

Segment Users Sample: users who have already purchased Vs users who add products into shopping cart, but not purchased.

Segment Sessions Sample: Sessions which is gotten while purchasing Vs Sessions which is gotten while failure to purchase.

We are going to see how to create segments in google analytics.

1. Sign in Google analytics account. If you have already google account, you can use the same account here.

Google Page With Analytics's Account

2. Click on the Reporting tab in the top of the right corner page

 

Reporting Tab

3. Click the Add Segment near by All sessions

Add Segment 

4. Select which segment you want from this segment lists. We are going to create system segments.

Segment Lists

5. After selecting the Segments you want it. Then apply these changes

Applying Segments

6. Now you can see system segments results. For example, if we want to create Refferal Traffic and Organic Traffic. The result would be like this

Segments

You can see here howmany traffic you got from organic and Referral.  Segments are mainly used for Ecommerce site than CMS site. We can get exact audience pulse from this. 

What is SEO?

Generally we know about search engine.When we type the word or phrase in the search engine box, search engine shows all related information about that phrase or word.But basically Search engine is a software which uses the application  for collecting the information.When we type the keywords or phrase in search  engine box, it will show all URL,content and keywords related to that topic.The code and URL of the page  makes the page and links help to go into and out of the page.That all information will be indexed and stored in a database.

When the user clicks a search button, an algorithm checks the information which stored in the back end database.It  will retrieve links to web pages for matching search term which user entered in the search engine box.They are many search engines like Google, Yahoo, Bing, Blekko, Duckduckgo, Yebol, Wiredoo. Most famous search engines are Google and Yahoo.First search engine tool is Archie which was invented by Alan Emtagein 1990.But it was not exactly search engine tool. it was like program.

Google Search

 Search engine Optimization is process which is used for increasing visibility of website or web page in search engine like Google,Yahoo, Bing etc..We can use many methods to increasing visibility of websites.Most commonly methods are Bookmarking,Article submission,Press release,Directory,Search Engine,Class fields,Profile creation,Forum Participation and social Media Optimization.They are two types of techniques in the SEO.One is White Hat technique and Black Hat technique.

To know more about basics of SEO ,i suggest  this site http://e4k.co/web-plus/online-marketing-agency/seo-agency/